AI Labeling Checker (EU AI Act)
Check in a few questions whether your AI content must be labeled under Art. 50 of the EU AI Act — for text, images, video, and audio in marketing.
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Check in a few questions whether your AI content must be labeled under Art. 50 of the EU AI Act — for text, images, video, and audio in marketing.
EU AI Act · Art. 50 · from 2 Aug 2026
Answer a few questions about your content. Based on Art. 50 of the EU AI Act, the Commission’s final guidelines of 20 July 2026 (C(2026) 5054 final) and the Code of Practice on Transparency of AI-Generated Content of 10 June 2026, the tool determines whether a labeling obligation applies – and in what form. Focus: text, images, video & audio in marketing. Not covered: chatbots and voice agents (Art. 50(1)) as well as emotion recognition and biometric categorisation (Art. 50(3)) – both also apply from 2 August 2026.
Question 1
Anyone who uses a ready-made tool like ChatGPT, Claude or Midjourney professionally is a deployer – including an agency producing for clients. Employees and freelancers are not separate deployers; the company remains the deployer. A provider is anyone who develops an AI system, makes it available under their own name/brand, or substantially modifies it (Art. 25 AI Act).
As of 29 July 2026. Takes into account Regulation (EU) 2024/1689, the European Commission’s final guidelines on Art. 50 of 20 July 2026 (C(2026) 5054 final), the Code of Practice on Transparency of AI-Generated Content of 10 June 2026 and the Digital Omnibus on AI (in force since 8 July 2026). The Omnibus postpones the high-risk obligations to December 2027 / August 2028 – Art. 50 is not affected and applies from 2 August 2026. Guidelines and Code of Practice are legally non-binding; only the CJEU can interpret Art. 50 bindingly. This page provides initial orientation and does not replace legal advice in individual cases – in particular, classifying photorealistic product images as deepfakes is case-specific.