AI Visibility Audit

A traditional SEO audit checks the technical health of your website and your rankings in traditional search engines. The AI Visibility Audit, by contrast, measures how your brand appears in the generated text answers from AI systems—completely independent of your own website. We analyze whether AI recommends you, ignores you, or even spreads false information about you.

We analyze your brand presence through our platform Buzz­View simultaneously across the major generative AI search systems. The audit currently covers ChatGPT, Perplexity, and Google AI Overviews.

Generative AI systems rely on what are called citation sources. These are typically highly relevant authority pages on the web—such as Wikipedia, expert portals, independent review sites, or news articles. Whether and how your brand is mentioned by AI largely depends on which of these source websites you're present on (and where gaps exist compared to competitors).

It's not enough in AI search to just be mentioned — what matters is how AI speaks about you. Sentiment measures the tone of the generated response. Is your brand recommended as an industry leader (positive), listed matter-of-factly as one of several options (neutral), or mentioned in a critical context (negative)? Since AI responses often appear at the start of a search, this sentiment directly impacts the trust of potential customers.

The AI Visibility Audit measures how present your brand actually is in ChatGPT, Perplexity, and Google AI Overviews – across more than 1,000 prompts and quantifiable KPIs. Website AI Readiness instead checks the technical side: whether your website is fit for AI crawlers – structured data, robots.txt, content structure, and entity signals. Most effective in combination: the visibility audit shows where you stand – the readiness check shows what is technically holding you back.