Technical GEO
Ensure GPTBot, PerplexityBot, and Google-Extended can crawl, understand, and cite your content. With structured data, knowledge graph signals, and logfile analysis.
Technical GEO
Clear path for AI bots: the technical foundation of your AI visibility
You have excellent content, yet you're barely cited in AI answers. A common cause is that your website isn't technically optimized for AI bots, for example bots blocked in robots.txt, incomplete schema markup, or missing Knowledge-Graph signals. Technical GEO is the foundation, because without a clean base, content and citation investments stay ineffective.
We audit the AI bots like GPTBot, PerplexityBot, Google-Extended, ClaudeBot, and CCBot and actively allow them. Structured Data is often more important for LLMs than for Google, above all through Organization, Product, FAQPage, and Review. Added to that are Knowledge-Graph signals like Wikidata, consistent NAP data, and sameAs references. A logfile analysis also shows which bots really crawl.
Our Customers
Enterprise customers trust Buzzmatic
Buzzmatic brought AI into our retail practice: our product texts and images are now optimized more efficiently, cost-effectively, and with impressive quality. For us, this is an excellent AI use case delivering real business value.
Translated from the German original.
Sebastian Wied
Head of eCommerce International, Müller Handels GmbH & Co. KG
Get Started
Ready to lay the technical foundation for AI visibility?
In a 30-minute initial consultation, we assess your current technical setup, key AI-bot requirements, and potential quick wins. Based on that, we'll recommend the right audit scope for you.
Frequently Asked Questions About Technical GEO
The most important AI bots for global brands are: GPTBot (OpenAI), PerplexityBot, Google-Extended (for Gemini), ClaudeBot (Anthropic), and CCBot (Common Crawl). We recommend actively allowing all of them and selectively blocking only sensitive areas (internal search, shopping carts, login). Blanket blocks cost AI visibility without meaningful protection.
Yes, in many cases. LLMs use Schema.org markup for entity recognition and fact verification. While Google can now interpret many contents without markup, LLMs need structured data as a reliable reference. FAQPage, Product, Organization, and Review markup have especially high LLM relevance.
A logfile analysis shows which AI bots actually visit your site, which pages are crawled, and where crawl issues occur. From that, we derive concrete actions: which pages need better access, where rendering optimization pays off, which internal links are missing. Without logfile analysis, you're working with guesses instead of facts.
Talk to Our Technical GEO Experts
HQ Berlin // Schönhauser Allee 149
Talk to Our Technical GEO Experts
We combine 15+ years of Technical SEO experience with the new requirements of AI search. In-depth, hands-on, with clear code recommendations.