
September 14, 2026
Google's PDF blackout: only indexed PDFs are recovering
In August 2026, PDFs on four domains lost up to 98% of their Google clicks. Our GSC analysis shows which ones are coming back and what they have in common.
Insights, strategies, and trends from the world of digital marketing.

September 14, 2026
In August 2026, PDFs on four domains lost up to 98% of their Google clicks. Our GSC analysis shows which ones are coming back and what they have in common.

July 23, 2026
Power still looks male in 2026 — 140 AI images, 7 models, one pattern that won't wash out

March 12, 2025
What are vector embeddings in SEO? Learn how to analyze semantic content with Screaming Frog, find internal linking opportunities & strengthen rankings.

November 27, 2024
Which LLM parameters exist and what do they do? An overview with examples of how to control the creativity and precision of language models.

February 5, 2024
How objective are AI image generators? Our study examines DALL-E, Midjourney, Leonardo.ai & co. for gender and race bias in generated images.

July 7, 2023
How do you spot AI-written text? We test Originality.ai & co., explain perplexity and burstiness, and show whether detectors can be tricked.