September 17, 2026
AI in e-commerce: why it changes buying behavior but stays invisible in tracking
64 percent of shoppers say they use AI, yet AI traffic stays under one percent in analytics. Where the gap comes from and what to measure now.
Insights, strategies, and trends from the world of digital marketing.
September 17, 2026
64 percent of shoppers say they use AI, yet AI traffic stays under one percent in analytics. Where the gap comes from and what to measure now.
September 14, 2026
In a METR study, 16 developers worked 246 real tasks with and without AI. What the result means for self-built tools and for agencies.
September 14, 2026
In August 2026, PDFs on four domains lost up to 98 percent of their Google clicks. Our Search Console data shows which ones are recovering.
July 23, 2026
We analyzed 140 images from seven current AI models against a fixed codebook. Power stays male, skin tone follows the job, origin shapes the bias.
March 12, 2025
What vector embeddings are, which Screaming Frog menus you need for them and how to find internal linking gaps in the extracted data.
November 27, 2024
Which LLM parameters exist and what do they do? Value ranges, frequency penalty and example outputs that show creativity versus precision.
February 5, 2024
We generated 50 images with DALL-E, Midjourney and Leonardo.ai, coded who appears in them and show where the stereotypes sit. Study from 2024.
July 7, 2023
We ran 100 German texts through Originality.ai and other detectors, explain perplexity and burstiness, and test whether they can be tricked.