Privacy Policy

The privacy policy of Buzz­matic GmbH & Co. KG is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy, we use, among others, the following terms:

a) personal data Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) data subject A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) processing Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) restriction of processing Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) profiling Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) pseudonymization Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) controller or controller responsible for the processing Controller or controller responsible for the processing means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) processor Processor means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) recipient Recipient means a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) third party Third party means a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) consent Consent of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

Buzz­matic GmbH & Co. KG Rheinsberger Straße 76/77 10115 Berlin Germany

Tel.: +49 30 440 45433 Email: info@buzzmatic.net Website: buzzmatic.net

The websites of Buzz­matic GmbH & Co. KG use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, Buzz­matic GmbH & Co. KG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website. For example, the user of a website that uses cookies does not have to re-enter their access data every time they visit the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

The website of Buzz­matic GmbH & Co. KG collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. The following may be collected: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, Buzz­matic GmbH & Co. KG does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as the advertisement for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. Therefore, Buzz­matic GmbH & Co. KG analyzes anonymously collected data and information statistically, on the one hand, and with the aim of increasing data protection and data security in our company, to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

Due to statutory regulations, the website of Buzz­matic GmbH & Co. KG contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no disclosure of this personal data to third parties.

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with statutory provisions.

a) Right to confirmation Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact our data protection officer or another employee of the controller.

b) Right of access Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

the purposes of the processing;

the categories of personal data concerned;

the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;

where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;

the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;

the existence of the right to lodge a complaint with a supervisory authority;

where the personal data are not collected from the data subject, any available information as to their source;

the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject. Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact our data protection officer or another employee of the controller.

c) Right to rectification Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, he or her may, at any time, contact our data protection officer or another employee of the controller.

d) Right to erasure (Right to be forgotten) Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall be obliged to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.

The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.

The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.

The personal data have been unlawfully processed.

The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.

The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR. If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by Buzz­matic GmbH & Co. KG, he or she may, at any time, contact our data protection officer or another employee of the controller. The data protection officer of Buzz­matic GmbH & Co. KG or another employee shall promptly ensure that the erasure request is complied with immediately. Where the controller has made the personal data public and is obliged pursuant to Article 17(1) of the GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. The data protection officer of Buzz­matic GmbH & Co. KG or another employee will arrange necessary measures in individual cases.

e) Right to restriction of processing Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.

The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.

The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject. If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by Buzz­matic GmbH & Co. KG, he or she may at any time contact our data protection officer or another employee of the controller. The data protection officer of Buzz­matic GmbH & Co. KG or another employee will arrange the restriction of the processing.

f) Right to data portability Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others. In order to assert the right to data portability, the data subject may at any time contact the data protection officer appointed by Buzz­matic GmbH & Co. KG or another employee.

g) Right to object Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions. Buzz­matic GmbH & Co. KG shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims. If Buzz­matic GmbH & Co. KG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Buzz­matic GmbH & Co. KG to the processing for direct marketing purposes, Buzz­matic GmbH & Co. KG will no longer process the personal data for these purposes. In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by Buzz­matic GmbH & Co. KG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest. In order to exercise the right to object, the data subject may contact the data protection officer of Buzz­matic GmbH & Co. KG or another employee directly. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent. If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, Buzz­matic GmbH & Co. KG shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision. If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact our data protection officer or another employee of the controller.

i) Right to withdraw data protection consent Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time. If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact our data protection officer or another employee of the controller.

The controller shall collect and process the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits corresponding application documents electronically, for example by email or via a web form on the website, to the controller. If the controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal provisions. If no employment contract is concluded with the applicant by the controller, the application documents shall be automatically erased two months after notification of the refusal decision, provided that no other legitimate interests of the controller oppose the erasure. Other legitimate interest in this relation is, for example, a burden of proof in a procedure under the General Act on Equal Treatment (AGG).

On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social network.

A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the Internet community to provide personal or business-related information. Facebook allows social network users to include the creation of private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a person lives outside the United States or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet website, which is operated by the controller and into which a Facebook component (Facebook plug-in) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Facebook component from Facebook through the component. An overview of all the Facebook Plug-ins may be accessed under https://developers.facebook.com/docs/plugins/?locale=de_DE. During the course of this technical procedure, Facebook gains knowledge of what specific sub-site of our website was visited by the data subject.

If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-site of our Internet page was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject by Facebook. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g. the "Like" button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook always receives, through the Facebook component, information that the data subject has visited our website, if the data subject is logged in at Facebook at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made.

The data protection guideline published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. In addition, different applications are available that make it possible to suppress data transmission to Facebook. Such applications may be used by the data subject to eliminate a data transmission to Facebook.

The controller has integrated Google AdSense on this website. Google AdSense is an online service which enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by means of generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. The definition of cookies has already been explained above. With the setting of the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google AdSense component was integrated, the Internet browser on the information technology system of the data subject will automatically be prompted by the respective Google AdSense component to transmit data for the purpose of online advertising and the settlement of commissions to Alphabet Inc. In the course of this technical procedure, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to understand the origin of visitors and clicks and subsequently to enable commission settlements.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the web browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the web browser or other software programs.

Furthermore, Google AdSense also uses so-called tracking pixels (Zählpixel). A tracking pixel is a miniature graphic that is embedded in web pages to enable a log file recording and a log file analysis, through which a statistical evaluation can be performed. Based on the embedded tracking pixel, Alphabet Inc. can determine if and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels serve, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and accounting of the displayed advertisements, is transmitted to Alphabet Inc. in the United States of America. These personal data are stored and processed in the United States of America. Alphabet Inc. may disclose these personal data collected through the technical procedure to third parties.

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

The controller has integrated the component of Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and evaluation of data about the behavior of visitors to websites. a web analytics service collects, among other things, data about the website from which a data subject came to a website (the so-called referrer), which sub-pages of the website were accessed, or how often and for what duration a sub-page was viewed. Web analytics is mainly used for the optimization of a website and to carry out a cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

For web analytics through Google Analytics, the controller uses the application "_gat._anonymizeIp". By means of this application, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if our websites are accessed from a Member State of the European Union or from another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our websites, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically be prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks and subsequently to enable commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access originated, and the frequency of visits to our website by the data subject. With each visit to our websites, these personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may disclose these personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the web browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that any data and information about the visits to web pages may not be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled or deactivated by the data subject or any other person who is attributable to their sphere of competence, the possibility of reinstallation or reactivation of the browser add-on exists.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/ and under http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords, which allows an enterprise to display advertising to Internet users who have previously resided on the enterprise's Internet site. The integration of Google Remarketing therefore allows an enterprise to create user-based advertising and thus display interest-relevant advertisements to the Internet user.

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us to display ads on the Google advertising network or to have them displayed on other websites, which are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the information technology system of the data subject. The definition of cookies has already been explained above. With the setting of the cookie, Google is enabled to recognize the visitor of our website if he or she subsequently calls up web pages that are also members of the Google advertising network. With each call-up to an Internet site on which the service of Google Remarketing has been integrated, the web browser of the data subject identifies itself automatically with Google. In the course of this technical procedure, Google receives knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the web pages visited by the data subject. With each visit to our websites, personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may disclose these personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the web browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs.

In addition, the data subject has the possibility of objecting to interest-based advertising by Google. For this purpose, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers used and make the desired settings there.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/.

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an Internet-based social meeting place, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the Internet community to provide personal or business-related information. Google+ allows social network users to create private profiles, upload photos, and network through friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google+ button was integrated, the Internet browser on the information technology system of the data subject automatically downloads a display of the corresponding Google+ button from Google through the component. During the course of this technical procedure, Google gains knowledge of what specific sub-page of our website was visited by the data subject. More detailed information about Google+ is available under https://developers.google.com/+/.

If the data subject is logged in at the same time on Google+, Google recognizes with each call-up to our website by the data subject and for the entire duration of the entire stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Google+ button and associated with the respective Google+ account of the data subject by Google.

If the data subject clicks the Google+ button integrated on our website and thus gives a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores the personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. a Google+1 recommendation given by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, in other Google services, such as search engine results of the Google search engine, the Google account of the data subject or in other places, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored at Google. Google also records this personal information for the purpose of improving or optimizing the various Google services.

Google receives information via the Google+ button that the data subject has visited our website, if the data subject is logged in at Google+ at the time of the call-up to our website; this occurs regardless of whether the data subject clicks on the Google+ button or not.

If a transmission of personal data to Google is not desirable for the data subject, he or she can prevent such transmission by logging out of their Google+ account before calling up our website.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/. Further notes from Google on the Google+1 button may be retrieved under https://developers.google.com/+/web/buttons-policy.

The controller has integrated Google AdWords on this website. Google AdWords is a service for Internet advertising that allows advertisers to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google's search engine results is only displayed when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on theme-relevant web pages using an automated algorithm and taking into account the previously defined keywords.

The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is the promotion of our website by the inclusion of interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and an inclusion of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies has already been explained above. a conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to understand whether certain sub-pages, such as the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both we and Google can understand whether a data subject who reached our website via an AdWords ad generated sales, that is, executed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used by us to determine the total number of users who have been served through AdWords ads, i.e. to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google through which the data subject could be identified.

The conversion cookie is used to store personal information, such as the web pages visited by the data subject. With each visit to our websites, personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may disclose these personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the web browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the web browser or other software programs.

In addition, the data subject has the possibility of objecting to interest-based advertising by Google. For this purpose, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers used and make the desired settings there.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/.

The controller has integrated components of the service Instagram on this website. Instagram is a service that may be qualified as an audiovisual platform, which allows users to share photos and videos, and furthermore dissemination of such data in other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding component from Instagram. During the course of this technical procedure, Instagram becomes aware of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up to our website by the data subject and for the entire duration of the stay on our Internet site, which specific sub-page was visited by the data subject. This information is collected through the Instagram component and associated with the respective Instagram account of the data subject by Instagram. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted are assigned to the personal Instagram user account of the data subject and are stored and processed by Instagram.

Instagram receives information via the Instagram component that the data subject has visited our website, if the data subject is logged in at Instagram at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Instagram component or not. If such a transmission of information to Instagram is not desirable for the data subject, then he or she can prevent this by logging off from their Instagram account before a call-up to our website is made.

Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users with existing business contacts to connect and to make new business contacts. More than 400 million registered people in more than 200 countries use LinkedIn. Thus, LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For privacy matters outside the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding component of LinkedIn. Further information about the LinkedIn plug-ins may be accessed under https://www.linkedin.com/legal/privacy-policy. During the course of this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject by LinkedIn. If the data subject clicks on one of the LinkedIn buttons integrated into our website, LinkedIn matches this information with the personal LinkedIn user account of the data subject and stores the personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in at LinkedIn at the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the LinkedIn component or not. If such a transmission of information to LinkedIn is not desirable for the data subject, then he or she may prevent this by logging off from their LinkedIn account before a call-up to our website is made.

LinkedIn provides under https://www.linkedin.com/psettings/guest-controls the possibility to unsubscribe from email messages, SMS messages and targeted ads, as well as to manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies may be refused under https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy of LinkedIn is available under https://www.linkedin.com/legal/privacy-policy. The LinkedIn Cookie Policy is available under https://www.linkedin.com/legal/cookie-policy.

The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is an Internet-based social meeting place, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the Internet community to provide personal or business-related information. Pinterest allows users of the social network to publish, among other things, image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then be shared (so-called repinning) or commented on by other users.

The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Pinterest component from Pinterest. More information about Pinterest is available under https://pinterest.com/. During the course of this technical procedure, Pinterest gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Pinterest, Pinterest recognizes with each call-up to our website by the data subject and for the entire duration of the entire stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Pinterest component and associated with the respective Pinterest account of the data subject by Pinterest. If the data subject clicks on a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.

Pinterest receives information via the Pinterest component that the data subject has visited our website, if the data subject is logged in at Pinterest at the time of the call-up to our website; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If such a transmission of information to Pinterest is not desirable for the data subject, then he or she can prevent this by logging off from their Pinterest account before a call-up to our website is made.

The privacy policy published by Pinterest, which is accessible under https://policy.pinterest.com/de/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

The controller has integrated SlideShare components on this website. LinkedIn SlideShare, as a file hosting service, enables the exchange and archiving of presentations and other documents such as PDF files, videos, and webinars. The file hosting service allows users to upload media content in all common formats, whereby the documents can be made publicly available or marked as private.

The operating company of SlideShare is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For privacy matters outside the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes embedded in web pages with the aim of displaying external content on one's own website. Embed codes make it possible to play content on one's own website without storing it on one's own server and thereby potentially violating the reproduction right of the respective author of the content. Another advantage of using an embed code is that the respective website operator does not use their own storage space, thus relieving their own server. An embed code can be integrated at any point on another website so that external content can also be inserted within one's own text. The purpose of using LinkedIn SlideShare is to relieve our server and to avoid copyright violations while simultaneously using external content.

With each call-up to our website equipped with a SlideShare component (embed codes), this component prompts the browser you use to download corresponding embedded data from SlideShare. In the course of this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on SlideShare, SlideShare recognizes with each call-up to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page the data subject visits. This information is collected by SlideShare and assigned by LinkedIn to the respective SlideShare account of the data subject.

LinkedIn receives information via the SlideShare component that the data subject has visited our website if the data subject is logged in at SlideShare at the time of calling up our website; this occurs regardless of whether the data subject clicks on the integrated media data or not. If such a transmission of this information to LinkedIn is not desired by the data subject, they can prevent the transmission by logging out of their SlideShare account before calling up our website.

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which can set cookies. Such cookies can be refused under https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy of LinkedIn is accessible under https://www.linkedin.com/legal/privacy-policy.

The controller has integrated components of X (formerly Twitter) on this website. X (formerly Twitter) is a microblogging service through which users can publish short messages with a length of up to 280 characters. These posts are accessible to everyone, including individuals who are not registered on X. The posts are also displayed to the so-called followers of the respective user. Followers are other X users who follow a user's posts. Furthermore, X enables addressing a broad audience via hashtags, links, and retweets (or reposts).

The operating company of X is X Corp. (parent company, USA). For users within the EU, Twitter International Unlimited Company is responsible.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which an X component (X button) was integrated, the web browser on the information technology system of the data subject is automatically prompted by the respective X component to download a representation of the corresponding component of X. Within the framework of this technical procedure, X receives knowledge of which specific sub-page of our website is visited by the data subject. The purpose of integrating the X component is to enable our users to redistribute the content of this website, to make this website known in the digital world, and to increase our visitor numbers.

If the data subject is logged in to X at the same time, X recognizes with each call-up to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the X component and assigned to the respective X account of the data subject. If the data subject clicks on one of the X buttons integrated into our website, the data and information transmitted thereby are assigned to the personal X user account of the data subject and stored and processed by X.

X receives information via the X component that the data subject has visited our website whenever the data subject is logged in to X at the same time as calling up our website – this occurs regardless of whether the data subject clicks on the X component or not. If such a transmission of this information to X is not desired by the data subject, they can prevent the transmission by logging out of their X account before calling up our website.

The integration of the X component takes place on the basis of Art. 6 (1) lit. a GDPR (consent) as well as the requirements of the Telecommunications Digital Services Data Protection Act (TDDDG). Insofar as data transmission to the USA takes place, this is based on the standard contractual clauses of the EU Commission pursuant to Art. 46 (2) lit. c GDPR.

In July 2024, X changed its privacy policy to the effect that the AI chatbot Grok may be trained with public user posts by default. Data subjects should review their privacy settings on X in this regard.

The applicable data protection provisions of X are accessible under https://x.com/de/privacy.

The controller has integrated components of Xing on this website. Xing is an Internet-based social network that enables users with existing business contacts to connect and to make new business contacts. The individual users can create a personal profile of themselves on Xing. Companies can, for example, create company profiles or publish job openings on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Xing component (Xing plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a display of the corresponding Xing component from Xing. Further information about the Xing plug-ins may be accessed under https://dev.xing.com/plugins. In the course of this technical procedure, Xing gains knowledge of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Xing, Xing detects with every call-up to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected through the Xing component and associated with the respective Xing account of the data subject by Xing. If the data subject clicks on one of the Xing buttons integrated on our website, e.g. the "Share" button, Xing allocates this information to the personal Xing user account of the data subject and stores this personal data.

Xing receives information via the Xing component that the data subject has visited our website, if the data subject is logged in at Xing at the time of the call-up to our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If such a transmission of information to Xing is not desirable for the data subject, then he or she can prevent this by logging off from their Xing account before a call-up to our website is made.

The privacy provisions published by Xing, which are accessible under https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Furthermore, Xing has published privacy notices for the XING Share button under https://privacy.xing.com/de/datenschutzerklaerung.

The controller has integrated components of YouTube on this website. YouTube is an Internet video portal that enables video publishers to set video clips free of charge and other users, who also provide free viewing, review and comment on them. YouTube allows the publication of all kinds of videos, so that complete film and television programs, but also music videos, trailers, or videos made by users themselves are accessible via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a YouTube component (YouTube video) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube may be obtained under https://www.youtube.com/yt/about/de/. In the course of this technical procedure, YouTube and Google gain knowledge of what specific sub-page of our website was visited by the data subject.

Sofern die betroffene Person gleichzeitig bei YouTube eingeloggt ist, erkennt YouTube mit dem Aufruf einer Unterseite, die ein YouTube-Video enthält, welche konkrete Unterseite unserer Internetseite die betroffene Person besucht. Diese Informationen werden durch YouTube und Google gesammelt und dem jeweiligen YouTube-Account der betroffenen Person zugeordnet.

YouTube and Google receive information via the YouTube component that the data subject has visited our website if the data subject is logged in at YouTube at the time of the call-up to our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desirable for the data subject, the data subject can prevent the transmission by logging out of their YouTube account before a call-up to our website is made.

The privacy policy published by YouTube, which is accessible under https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

This website uses Zoho SalesIQ, a web analysis service of Zoho Corporation Pvt. Ltd. ("Zoho"). Zoho SalesIQ uses so-called Java Scripts, which are executed on your computer and enable an analysis of the use of the website by you. The information generated by the script about your use of this website (including your IP address) is transmitted to a Zoho server in the USA and stored there. Zoho will use this information to evaluate your use of the website, to compile reports on website activity for website operators, and to provide other services associated with website use and Internet use. Zoho may also transfer this information to third parties if required to do so by law, or if third parties process this data on behalf of Zoho.

Zoho will under no circumstances associate your IP address with other data held by Zoho. You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of data collected about you by Zoho in the manner and for the purpose described above. Further information can be found in the privacy policy of Zoho Corporation under this link: https://www.zoho.com/gdpr.html

Art. 6(1) lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, for processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6(1) lit. b GDPR. The same applies to such processing operations which are necessary for executing pre-contractual measures, for example in the case of inquiries concerning our products or services. If our company is subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6(1) lit. d GDPR. Ultimately, processing operations could be based on Art. 6(1) lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the aforementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

Where the processing of personal data is based on Article 6(1) lit. f GDPR, our legitimate interest is to carry out our business activity for the well-being of all our employees and our shareholders.

The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact our data protection officer. Our data protection officer clarifies to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of the non-provision of the personal data would be.