Tracking & Analytics
We set up GA4, Google Tag Manager, server-side tagging, consent management, and actionable dashboards cleanly for you. GDPR-compliant and structured so you don't make marketing decisions blind.
Tracking
No More Guessing: The Setup for Seamless Tracking
Since the GA4 migration, many companies struggle with unreliable data. Conversions get double-counted, e-commerce events drop out, channels aren't attributed cleanly, and iOS tracking, ad blockers, or ITP lose still more events. The result is data nobody trusts.
We start with an audit and build the right tracking stack from it, from measurement plan and GA4 and GTM implementation through server-side tagging and Consent Mode v2 to dashboards in Looker Studio. You finish with QA, clear documentation, and training for your team.
Server-side tagging matters more and more, because browser-based tracking loses accuracy to ITP and ad blockers. And because we also connect Search Console data and organic landing-page performance, SEO teams get the same clean data foundation.
References
Enterprise Customers Trust Buzzmatic
What People Say About Us
Customer Testimonials
Buzzmatic is already operating at an AI level that others haven't even considered yet. The tools they build in record time have shown me what's truly possible—this isn't future vision, it's practice.
Translated from the German original.
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Alexander Müller
Senior SEO Specialist, DB Fernverkehr AG
Start Now
End Data Chaos – Start Now with Clean Data
We start with a tracking audit, uncover the biggest gaps, and propose a setup plan—pragmatic and prioritized.
Frequently asked questions about Tracking & Analytics
If your marketing decisions depend on tracking data—yes. Server-side tagging protects you from data loss due to ITP, ad blockers, and consent refusal, plus offers privacy benefits. For pure content sites with low performance pressure, it's less critical.
There's no universal best CMP. We regularly work with Usercentrics, Cookiebot, Consentmanager, and OneTrust. The choice depends on requirements like multi-region support, branding, A/B-testing options, and budget. We help you pick the right one and implement it correctly.
Three pieces are essential: a correctly configured CMP with true opt-in before tracking, Google Consent Mode v2 implemented in GTM, and complete documentation in your processing records. We set all three up properly and provide the documentation.
Talk to our experts
HQ Berlin // Schönhauser Allee 149
Talk to our experts
We audit your current data situation and show you the fastest levers—whether a quick audit or full re-setup.