SEO Tools & Data

Tools that crawl your website like a search engine bot and make on-page problems visible.

1. 1Google Search Console: The Guide to Setup and AnalysisBeginnerThe Google Search Console is the direct data interface between your website and Google. Here you'll learn how to set it up and evaluate it for SEO.
2. 2Screaming Frog SEO Spider: The Guide to Technical Website AuditsIntermediateThe Screaming Frog SEO Spider crawls your website like a search engine bot and uncovers technical problems. Here you will learn how to use it for audits.
3. 3On-Page SEO Tools: The Best Tools for Optimizing Your PagesIntermediateOn-page SEO determines how well search engines and users understand your pages. These tools help you improve content, meta data and load time in a targeted way.
4. 4Keyword Research Tools: Finding the Right Search TermsIntermediateKeyword research connects what users are searching for with your content. These tools give you the data for a well-founded content and SEO strategy.
5. 5Structured Data Tools: Creating and Testing Schema MarkupIntermediateStructured data helps Google understand your content and present it as rich results. These tools make it easier to create and test schema markup.
6. 6Page Speed Tools: Measuring and Improving Website PerformanceIntermediateLoad time affects the user experience and rankings. These page speed tools uncover weak points and provide concrete recommendations for optimization.
7. 7Local SEO Tools: More Visibility in Local SearchIntermediateLocal SEO puts your business in front of local customers. These tools help you keep listings consistent, manage reviews and improve local rankings.
8. 8Link Building Tools: Building High-Quality Backlinks SystematicallyIntermediateEffective link building takes time. These tools help you analyze backlinks, find link opportunities and manage outreach campaigns efficiently.

Measuring user behavior, setting up tracking and reporting meaningfully.

1. 9Google Analytics 4: The Guide to Web Analytics for SEOIntermediateGoogle Analytics 4 shows you how users find and interact with your website. Here you'll get to know the event-based model, the setup and the most important SEO reports.
2. 10Google Tag Manager: Managing Tags Without Code ChaosIntermediateThe Google Tag Manager manages all your marketing tags in one central place – without touching the website code every time. Here you get to know tags, triggers and variables.
3. 11Looker Studio: Visualizing Data and Building SEO DashboardsIntermediateLooker Studio turns raw data from GA4, Search Console and co. into interactive dashboards. Here you learn how to connect data sources and build meaningful SEO reports.
4. 12Monitoring and Tracking Tools: Keeping an Eye on RankingsIntermediateMonitoring and tracking tools show you where your pages stand in the search results and whether your optimizations are working. Here you get to know functions, tools and selection criteria.
5. 13SEO Dashboards & Reporting Tools: Preparing Data EffectivelyAdvancedSEO dashboards turn scattered data into clear insights. Here you learn what makes a good report and which types of tools help you with reporting.

HTML, CSS, JavaScript and automation – the technical foundations for SEO.

1. 14HTML Basics: The Foundation of Every Website – and for SEOBeginnerHTML structures every website and delivers the decisive signals to search engines. Here you learn the structure of an HTML document and the most important tags for SEO.
2. 15CSS Basics: Designing and Structuring WebsitesBeginnerCSS determines how a website looks. Here you learn the structure of CSS rules, the most important selectors and modern layout techniques like Flexbox and Grid.
3. 16JavaScript Basics: The Language of the Interactive WebIntermediateJavaScript brings interactivity and dynamism to the web. Here you learn the embedding, the central language concepts and the interaction with the DOM.
4. 17Google Apps Script for SEO: Automating TasksAdvancedGoogle Apps Script automates repetitive SEO tasks directly in Google Sheets – from crawling through API queries to custom functions. Here you learn the most important use cases.
5. 18RegEx for SEO: Recognizing Patterns and Filtering DataAdvancedRegular expressions filter large amounts of data and extract information in a targeted way. Here you learn the syntax and the most important SEO use cases.

Data-driven SEO: evaluating large amounts of data, automating and working with AI.

1. 19Python for SEO: Automation and Data Analysis Done SmartlyAdvancedPython automates time-consuming SEO tasks and makes large volumes of data analyzable. Here you learn the most important libraries and use cases.
2. 20BigQuery & SQL for SEO: Mastering Large Amounts of DataAdvancedWhen Excel capitulates with large SEO datasets, BigQuery takes over. Here you learn how to evaluate crawl, analytics and log file data at scale with SQL.
3. 21Cosine Similarity: Measuring the Similarity of ContentAdvancedCosine similarity measures how similar two pieces of content are – via the angle between their vectors. The measure is a core building block of semantic SEO analyses.
4. 22Vector Embeddings: Making Language Understandable to MachinesAdvancedVector embeddings map the meaning of texts as numbers and are the foundation of semantic search. Here you learn how to use them in SEO.