LTV-CAC Calculator

Compute customer lifetime value vs. acquisition cost with churn & margin sliders.

Average Order Value ($)

Purchases per Month

Monthly Churn Rate (5%)

Customer lifetime: 0.0 months

Gross Margin (70%)

Marketing Spend ($)

Sales & Overhead ($)

New Customers Acquired

Time Period (months)

Lifetime Value (LTV)

Customer Acquisition Cost

LTV:CAC Ratio

0.0:1

Losing money on each customer

Payback Period

0.0 mo

Time to recover CAC

Profit per Customer

Monthly Revenue/Customer

For every $1 spent on acquisition:

$0.00 in lifetime value

Break-even timeline:

0.0 months after acquisition