SEO Consulting

One advisor who knows your data. A roadmap ranked by impact. Biweekly calls where decisions are made.

Your SEO consultants

Raoul Schreck

CEO & Co-Founder

Raoul has been doing SEO for over 15 years. Before Buzzmatic he worked at Pixum, Groupon and Fashion For Home. He co-founded the agency with Oguzhan in 2010. Today he drives BuzzView, Buzzmatic's GEO practice and the consulting for enterprise clients.

Oguzhan Kalkan

CEO & Co-Founder

Oguzhan was Head of SEO at Navabi and Marketing Manager at Pixum. Since co-founding the agency in 2010 he has been building it together with Raoul, today with a focus on BuzzView.ai and AI-powered workflows.

Sebastjan Stjepanovic

Director

Sebastjan spent 15 years in e-commerce, in a business where half the annual revenue came from three days during the holiday season. Today he runs the agency's complex projects: monitoring, product feeds and the question of how brands appear in AI answers.

One of the three of us will be your advisor for the entire engagement. We figure out the best fit in a first conversation.

SEO consulting

What happens in the retainer

Strategy calls and roadmap. We meet every two weeks. Each call has an agenda with open action items, results since the last session and new priorities. The roadmap is updated after every call and grows with your project.

Monitoring. We track indexing, rankings, Core Web Vitals and crawl errors. If Google drops a page from the index or a core update shifts your visibility, you get an assessment before you have to ask.

Reporting. You receive a monthly report with the metrics that matter to your business: clicks on revenue-relevant pages, leads, visibility on your most important topics.

AI visibility. We measure whether and how ChatGPT, Perplexity and Google AI Overviews mention you and your competitors, and derive action items from the results. Details on our GEO consulting page.

Which format fits your situation

Format	Purpose	Deliverable	Cadence	Details
SEO consulting (retainer)	Ongoing steering and sparring	Continuously updated roadmap, reporting	Ongoing, biweekly calls	This page
SEO audit	Baseline assessment	Impact-ranked roadmap with ticket briefs	One-time	SEO audit
SEO strategy	6 to 12-month plan	Strategy with business case	One-time	SEO strategy
Workshop	Upskilling your team	Training, materials	One-time	Workshop
GEO consulting	Visibility in AI answers	AI monitoring, prioritization	Ongoing	GEO consulting

The retainer is our core format because SEO needs ongoing attention. Project work (audit, strategy, workshop) is a good entry point, and many clients move into a retainer afterward. The roadmap from the initial project carries over.

How a consulting year unfolds

Timeline of twelve months of SEO consulting in four phases: kick-off (month 1), first roadmap and quick wins (months 2 to 3), high-impact initiatives (months 4 to 6) and expansion with new topics (months 7 to 12), repeating as a cycle. Strategy calls run every two weeks throughout the year, with a quarterly review and roadmap update at the end of each quarter.

Phase	Timeline	What happens
Kick-off	Month 1	Set up access (Search Console, Analytics, CMS), align on goals and responsibilities, baseline review of technical setup, content and rankings
First roadmap and quick wins	Months 2 to 3	Roadmap ready, first high-impact/low-effort actions implemented (title tags, indexing fixes, internal links)
High-impact initiatives	Months 4 to 6	Site structure, content build-out and technical improvements, first measurable results from quick wins
Expansion and new topics	Months 7 to 12	Open new topic areas, start GEO monitoring, ongoing optimization and response to Google updates

Throughout the year: a strategy call every two weeks, a quarterly review with roadmap update every three months.

The pace depends on your team's capacity. Some clients implement all quick wins in the first three months, others spread them over six months. We prioritize together on the call.

What a roadmap looks like

Example roadmap (fictional client): B2B SaaS company, DACH market, approx. 800 indexed pages.

Action	Rationale	Impact	Effort	Owner	Status	Quarter
Remove faceted URLs from the index (noindex or canonical)	Crawl logs show 12,000 facet URLs drawing Googlebot away from important pages	High	M	Dev	Open	Q1
Consolidate three feature pages on "project management"	All three rank between positions 18 and 25 for the same keyword and cannibalize each other's clicks	High	M	Buzzmatic + client	Open	Q1
Add internal links from 40 blog posts to the five most important product pages	Product pages average two internal links, blog posts average eight	Medium	S	Buzzmatic	Open	Q1
Implement hreflang for DE, AT and CH	Google indexes the AT and CH versions but shows the DE page in Austria	Medium	M	Dev	Open	Q2
Create comparison page "[Product] vs. [Competitor A]"	"[Competitor A] alternative" has 480 searches/month, no page exists for it	High	L	Buzzmatic + client	Open	Q2
Add FAQ and HowTo schema to ten pages with PAA potential	These pages appear in People Also Ask boxes but have no structured markup	Low	S	Dev	Open	Q2
Start GEO monitoring for the 20 most important queries	Competitors are mentioned in ChatGPT and Perplexity, the client is not	Medium	S	Buzzmatic	Open	Q3
Build service page "[Product] for [Industry]" with industry examples	"[Industry] software" has 1,200 searches/month, the top 10 results are industry pages with case studies	High	L	Buzzmatic + client	Open	Q3

Every action item has a data-backed rationale, an estimated effort and an owner. You decide what gets implemented when.

Six signs of good SEO consulting

You have a dedicated advisor who has done SEO hands-on and knows your project over months.
Every recommendation sits in a roadmap, ranked by expected impact and effort.
Your consultant understands ads, social and CRM and plans SEO alongside your other channels. If SEO is not the biggest lever right now, they tell you.
Reporting covers metrics that matter to your business: clicks on revenue-relevant pages, leads, visibility on your most important topics.
When something goes wrong (ranking drop, migration, core update, cross-team alignment), you get context and a plan for what comes next.
The approach works at scale: thousands of pages, multiple markets or large product catalogs, because processes and automation are built in from the start.

What people say about us

Client testimonials

Working with Buzzmatic cuts complex topics to the chase: Instead of vague theory, we received a clearly structured, intelligently prioritized roadmap that we successfully implemented.
Translated from the German original.

Bernhard Krebs

Head of Operations, Checkout Charlie GmbH

References

SEO consulting for enterprise brands

How we bill

The ongoing retainer is billed monthly. Audits and strategy projects have a fixed project price.

We discuss pricing in the first conversation because it depends on scope: How many pages does your site have? How many markets? How much does your team implement on its own?

Frequently asked questions about SEO consulting

Your consultant analyzes your website, builds and maintains a roadmap, guides implementation, monitors rankings and indexing, and reports to you monthly. Whether the topic is site structure, Core Web Vitals or AI visibility: you have one dedicated point of contact.

Pricing depends on scope: site size, number of markets, how much your team implements on its own. Retainers are billed monthly, audits and strategy projects have a fixed price. We clarify the framework in a first conversation.

In the retainer we talk every two weeks on a call. In between, we are reachable through whatever channel works for your team. We adjust cadence and scope to your needs.

An audit or strategy project gives you a roadmap you can execute yourself or with other partners. In the retainer we guide execution, measure results and adjust course. Many clients start with an audit and move into a retainer afterward. The table above shows which format fits which situation.

Yes. In the retainer we monitor whether ChatGPT, Perplexity and Google AI Overviews mention you, and derive actions from the results. If you want to focus on AI visibility, there is a dedicated GEO consulting service, available as a combined retainer with SEO.

That depends on your setup. Some teams handle everything in-house, others ask us to implement. At the kick-off we clarify who takes which tasks and track it in the roadmap.

Three men standing side by side in front of a white wall

First conversation with your SEO consultants

HQ Berlin // Schönhauser Allee 149

First conversation with your SEO consultants

In a first conversation we clarify what you need: ongoing consulting, an audit as a starting point or a strategy for the coming months.