September 17, 2026
AI in e-commerce: why it changes buying behavior but stays invisible in tracking
64 percent of shoppers say they use AI, yet AI traffic stays under one percent in analytics. Where the gap comes from and what to measure now.
Content Manager at Buzzmatic
Chanel loves creating content that doesn't just look good but actually works. As a Content Manager she knows how to bring exciting topics to the point, keeping readers and search engines equally happy. With her know-how in SEO, content strategy and marketing as well as AI and automation, she makes sure every piece of content reaches its full potential. Chanel brings fresh ideas, structured thinking and a good dose of creativity. That is exactly what successful content is made of.
3 articles
Back to blogSeptember 17, 2026
64 percent of shoppers say they use AI, yet AI traffic stays under one percent in analytics. Where the gap comes from and what to measure now.
September 14, 2026
In a METR study, 16 developers worked 246 real tasks with and without AI. What the result means for self-built tools and for agencies.
July 7, 2023
We ran 100 German texts through Originality.ai and other detectors, explain perplexity and burstiness, and test whether they can be tricked.